Art direction, design
& photography
BLNKK
2025–Present · OngoingAn ongoing identity for a fashion label shaped by creators. A distinctive wordmark, fluid symbol and flexible graphic language give each collaboration room to bring its own character.
- My role
- Art direction, brand design & guidelines
Art directionBrand design
Brand guidelines
Explore project 07 chapters +
A canvas for creators
BLNKK gives creators a common platform without asking them to share one aesthetic. The identity balances an expressive voice with a consistent system for collections, collaborations and communication.
Smartly unpolished
An organic, imperfect edge, supported by deliberate design decisions. The brand can feel spontaneous while the system behind it remains consistent.
Knowingly cool
A confident voice connected to the audience and its culture. Recognition comes through character, without needing to over-explain the brand.
Direct & commercial
Clear language and a clear purpose. Collections, membership and releases should be easy to understand as well as visually distinctive.
The logo system
The sculptural wordmark gives BLNKK a distinctive silhouette and a strong presence across digital and physical formats. A fluid, compact symbol carries the same character into garment details and labels. Precise rules for scale, spacing and colour keep these expressive forms consistent across applications.
Both marks shown at equal height. Their proportions and optical spacing remain exactly as drawn.
H = mark height. The 12-part grid is a presentation aid; clear-space rules are shown separately.
Colour, type & character
Black and white create a consistent foundation, with Klein blue as the signature colour. Logo use stays within these three colours. Founders Grotesk brings clarity alongside the expressive marks: Semibold for emphasis, Regular for reading, and Mono reserved for numbers.
Room for
your expression.
A shared identity.
An individual point of view.
001—009
A shared graphic vocabulary
The symbol library extends the identity beyond the logo. Soft geometric forms connect film, music, social culture and shopping with familiar expressions of love, ambition and recognition. Their shared character links interface elements, content and print.
A system for collaboration
The guidelines define how BLNKK shares space with creators. A consistent height and measured separation keep both signatures legible across collaborations.
Consistent separation.
X is the primary wordmark’s width.
Partner names align with the mark.
Small optical protrusions are allowed.
The wordmark establishes the name.
The symbol offers a compact alternative.
Brand in use
The identity in use on BLNKK’s pre-launch website: a shared language for membership, product previews and the first introduction to the brand.
Packaging concept
A restrained exterior opens onto the expressive graphic pattern inside. Packaging under development as part of the ongoing identity project.
Image direction / AI studies
AI-assisted visual studies for a first glimpse of the collection. Directional light, fabric details and partially concealed garments build anticipation without revealing the full pieces. These images explore the art direction rather than document a physical shoot.