All workArt direction / Graphic design

J.Lindeberg

2021

Fashion and golf campaigns created at Catt & Co, working for Catt Söder. My contributions ranged from planning and art direction to graphics for moving image and large-scale outdoor design.

My role: Art direction, planning & graphic design
With: Catt & Co / Catt Söder

J.Lindeberg SS22 patterned looks against the graphic yellow studio set — J.LindebergSelected work

Explore project 03 chapters +

Fashion collection / SS22

Art direction · Planning · Video frames & graphics · Billboard design

Stockholm and New York meet in a campaign built around yellow-cab colour and a monochrome cityscape. I worked on planning and art direction, added frames and graphics to the videos, and designed billboard layouts.

Fashion SS22 / Moving image01.01

Monochrome skyscrapers seen from below, part of the SS22 fashion campaign — SS22 / City imagery01.02

Two men in colorful suits sitting on a yellow surface against a plain white background. The man in front is wearing a red suit with a white shirt and glasses, while the man behind is in a beige suit with matching gloves and sneakers. — Fashion collection / SS2201.03

Fashion SS22 / Moving image01.04

Two men in fashionable clothing and sunglasses pose for a photo on a yellow background. — Fashion collection / SS2201.05

Low-angle view of a model in beige trousers and yellow shoes on the yellow SS22 studio set — SS22 / Perspective and colour01.06

Two models in dark denim against the yellow SS22 campaign set — SS22 / Denim01.07

Campaign in the city

Billboard layouts carried the SS22 campaign into the city, alongside street posters and other outdoor placements.

SS22 / Street posters01.08

Large J.Lindeberg SS22 fashion billboard installed on a building façade — SS22 / Outdoor campaign01.09

Golf collection / SS22

Art direction · Planning · Video frames & graphics

A studio-led presentation of the SS22 golf collection, pairing technical sportswear with vivid colour and graphic set details. My role covered planning, art direction, and adding frames and graphics to the videos.

Golf SS22 / Moving image02.01

Two women dressed in athletic clothing and wearing wide-brimmed visors pose together. One woman, seated, wears a blue long-sleeve athletic top and white shorts, with her hand on her knee. The other woman, standing behind, has her arm on the seated woman's shoulder, wearing a black athletic shirt and black shorts. Both wear gloves and sneakers, and are on a green turf with a plain white background. — Golf collection / SS2202.02

A minimalist art scene featuring a transparent rectangular block on green textured surface with two small white spheres nearby. — Golf collection / SS2202.03

Golf SS22 / Moving image02.04

Two models in patterned golf wear and mirrored visors photographed from a low angle — SS22 golf / Campaign portrait02.05

Aerial view of a golf course with curved bunkers and a winding path — SS22 golf / Landscape imagery02.06

Two women dressed in sporty, futuristic golf attire wearing large mirrored sunglasses. They are standing on artificial green turf with a white background. — Golf collection / SS2202.07

Golf collection / SS2202.08

Fashion collection / FW21

Coming-soon teaser · Image graphics · Billboard design

An ice-inspired setting for the FW21 fashion collection, under the artistic direction of Fashion Director Neil Lewty. I created the coming-soon video, added graphics to the campaign imagery and designed five billboards across Stockholm.

FW21 / Coming-soon teaser03.01

Fashion collection / FW2103.02

Two models in black outerwear against the sculpted white FW21 set — FW21 / Sculpted set03.03

Monochrome glacier formations from the FW21 campaign — FW21 / Alpine ice03.04

Fashion collection / FW2103.05

Fashion FW21 / Moving image03.06

Two models in burgundy tailoring and orange layers against the FW21 ice-inspired set — FW21 / Colour and tailoring03.07

Black leather boots on a sculpted white plinth in the FW21 campaign — FW21 / Material detail03.08

Campaign film

The FW21 launch film brings together the collection, the ice-inspired set and the surrounding landscape.

Out in the city

Five billboards across Stockholm translated the campaign into large-scale outdoor formats. The Stureplan placement shown here measured 24 × 9 metres.

J.Lindeberg FW21 billboard artwork for the 24 by 9 metre Stureplan placement. — Stureplan / Billboard artwork / 24 × 9 m03.09

J.Lindeberg FW21 campaign billboard installed on a Stockholm building façade — Stureplan, Stockholm / Installed billboard03.10

Next projectOdalisque Magazine