Art direction, design
& photography
Sjöman Partners
January 2024–PresentSince January 2024, I have led the creative work at Sjöman Partners. Identity, campaigns and everyday communication bring a consistent visual language to the Stockholm real estate brand.
- My role
- Art direction, design, photography & motion
Explore project 06 chapters +
Visual identity
The identity balances precise typography and a restrained layout with warm neutrals and tactile materials. Everett brings a clear, contemporary voice to headlines and body text, while the S/P monogram carries the identity into smaller details, surfaces and motion.
A key to the identity.
The S and P come together in a continuous, interlocking form. The key-like silhouette gives the identity a compact signature for smaller formats, surfaces and motion.
Drawn from the wordmark.
The reversed slash comes from the diagonal of the N. It links the two names and can also appear as a small graphic detail, used sparingly and at the height of the surrounding letters.
Proportion guides describe the existing artwork; the grid is a presentation aid.
Everett.
Precision with warmth.
Light gives large headlines room to breathe. Regular carries the everyday communication, from property details to body text.
Rum för
nästa kapitel.
Ett hem är mer än en plats.
Det är början på något nytt.
Aa Bb Cc Åäö
0123456789
Warm neutrals form the foundation. Earthy accents bring depth in small doses, while typography stays black or white.
Print & packaging
The identity in the hand: presentation packaging built around warm paper, a blind-embossed monogram and tactile details, followed by an unproduced property brochure concept.
Presentation packaging
The identity becomes something to hold: a presentation set combining a satin sleeve, warm paper and printed details. The large monogram is blind-embossed into the paper, letting light and texture define the mark without contrasting ink. Shown as a 3D visualisation.
Gatefold prospect / Concept
An unproduced design study exploring a gatefold format for property presentations. Photography, key information and the floor plan come together in one compact piece. Shown through a 3D visualisation and the proposed interior layout. My role: layout and graphic design.
Photography & film
Stockholm, observed through its streets, architecture and quieter details. My photography brings a sense of place to the brand, with warm light and close attention to everyday scenes.
Mellan Visningar
An editorial film pilot built around observations from the office: shifting light, familiar rooms and the small rituals between viewings.
3D & motion
The S/P monogram becomes a sculptural form, explored through glass, reflections and slow camera movement. A wide-format animation leads into further studies of the identity in motion.
Logo & anniversary films
The identity explored through light, material and movement. Repeating monograms become a glass-like composition; an anniversary film brings sculptural form and animated typography together.
Selected motion
Short films for the brand’s expansion, new office and identity launch. Animated maps, typography and photography give each announcement its own rhythm within a consistent visual language.
Seasonal campaigns
Seasonal changes give the identity a different rhythm. The 2026 work explores light, everyday details and the rituals of summer; the 2025 campaign takes familiar brand objects into unexpected landscapes.
Spring & summer / 2026
Moving shadows frame the monogram for spring, followed by a midsummer film built around flowers, gathering and light. The summer series “Tyst, men inte stängt” turns to the quieter office: a coffee cup left on a desk, an open window and small signs of life.
Summer campaign / 2025
The office moves outdoors for a Swedish summer. Business cards, presentation packaging and a familiar desk appear in unexpected landscapes, connecting everyday brand objects with the season. Created through 3D and generative imagery.